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Door to Screen-Printing

- Unknown birth episode japan made screen-printing machine -

<Thursday, June 5, 1980 The Japan Industrial Journal>


The spring in 1964:

NEWLONG SEIMITSU introduced the first plane screen-printers TN-II to the Japanese market for the first time. It was on April 30, only one year after it had come in contact with the technology from America.

Two first machines were made. One was delivered to Touyama Kougei* in Nagoya and the other to a company in Osaka called Yamashita Mark*.

"Normally, one first machine may be made, yet we had developed two machines side by side from the beginning. It was trials after trials to develop them, but they were finished better than we expected!
The first machines were twins that the enthusiasm and efforts of all the staff produced." (President Inoue)

As Inoue aptly said in the previous article, it was at the right moment that the staff also wished a unique technology. The business was extended from parts of sewing machines to tools and the number of employees increased to more than 40. The screen-printing technology was caught in the circle of the staff and immediately bore fruit.

Feeling such atmosphere, Inoue watched his step securely and calmly without getting hot.

"I'll keep the company small without increasing the staff. Even if it is necessary, limit the number to 50 or so to make a corporate culture led by the select few."

This is his decision.

It was not defensive stable attitude. I would rather say it was only an inevitable policy resulted by his basic attitude that inclines to refuse the temptation to extend business

At that time a lot of information was making people predict the prospect of screen-printing technology. People expected the technology that made it possible to print on something besides paper would be widely introduced in the fields of molded articles, metal, glass and so on. Since then, screen printing in fact has rapidly widened the range of applications especially in resin-products-related field.

Thursday, June 5, 1980 The Japan Industrial Journal

Guess what Inoue was thinking: such prospect must have been a powerful support to go into the new fields. That is why I think he chose the way of adopting this technology soundly securing a firm foothold.

In the sound policy, we can see how sound and positive his managerial attitude was. Actually, his actions after that were always taken positively and quickly.

In the autumn of 1966, Inoue went on the first tour of inspection of the U.S. He attended a world conference and the related exhibition of Screen Printing Association* as a member of the Japanese inspection group; with the experience of the inspection, he rapidly developed NEWLONG SEIMITSU into a special maker of screen-printers.

Although he had a little preliminary knowledge, he was surprised again to see with his own eyes how large the scale of American industry was. There were fantastically huge machines for printing posters. Every factory he was shown openly and friendlily was far beyond his imagination in its scale.

"Since Japan was an underdeveloped country in this field, I was really appreciated their showing everything openly. I learned a lot thoroughly seeing the technology applied in various fields. At a casino, it was even used for printing game mats 'How widely it is applicable!' was my frank impression."

Going back to Japan, Inoue considers his company's future policy and analyzes the future trend of the market based on the experience to decide the policy of dealing in screen-printers mainly. At the beginning of the business year 1966, he announced the new policy to all the staff and said good-bye from the heart to sawing-machine field continued from the foundation. It was a quick change only two years after he stepped off on this venture.

(Titles omitted.)
<Written by Kunio Michida>

*By the translator: the official name in English not found

The articles from Japan Industrial Journal("FujiSankei Business i." now) from June 3 to 16, 1980 are revived having been permitted.

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